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Informing Science + IT Education Conference 2003 Proceedings
| Informing Science + IT Education Conference |
| Pori, Finland June 24-27, 2003 |
| Applications of Customer Focused E-Learning |
| Corinne Montandon and Marianne Zentriegen |
| University of Bern, Switzerland |
| University of Bern, Switzerland |
| This paper provides information on customer focused e-learning (CFEL). It is an overview on the appli-cation area |
| of CFEL and the potential of its business applications. Training of customers holds some un-discovered potential. |
| CFEL is a new concept and little technical literature is available yet. In the major-ity of cases a differentiation is |
| made between the category groups e-learning as business segment (pri-vate training) and e-learning as marketing |
| instrument (educommerce). In this paper product training is considered as a third type of CFEL. For the illustration |
| of possible applications of CFEL, numerous practical examples are given. This paper then goes on to develop |
| these ideas in a practical way through case studies of the e-learning provision of three Swiss companies. This paper |
| refers solely to corporate e-learning, whereas employee and supplier training is not considered. Especially in the |
| sectors of com-puter science, financial services, staffing and employment service, and health care, the odds for an |
| early breakthrough of CFEL are promising. |
| Keywords: E-Learning, Customer Focused E-Learning, Private Training, Educommerce, Product Train-ing, |
ISSN
1535-07-03
Unless otherwise indicated, this paper has undergone blind external review by three or more reviewers.
Types of Papers: A Best Paper, Regular Paper, Short Paper, Informal Paper,
Unrefereed Panel Paper
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