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Informing Science + IT Education Conference 2003 Proceedings
| Informing Science + IT Education Conference |
| Pori, Finland June 24-27, 2003 |
| Warranty as a Factor for E-commerce Success |
| Dimitar Christozov and Plamen Mateev |
| American University in Bulgaria, Bulgaria |
| Bulgarian Academy of Sciences, Bulgaria |
| Two groups of factors impact the success of e-commerce transaction: environmental factors and content of the |
| messages exchanged between the seller and the buyer. The first group includes factors describing the environment in |
| which the seller-buyer relationship operates, such as IT infrastructure, Logistic Infra-structure, Financial |
| Infrastructure, and Government regulations. Second group -- content of the message -- covers these elements of the |
| message, which improve the trust between the two parties (especially the buyer’s trust). Among them, the |
| statement about warranty plays critical role as the risk reducing infor-mation send by the seller. The two aspects of |
| warranty message are considered: malfunctioning (the product does not operate as it is expected by the seller) and |
| misinforming (the product does not operate as it is expected by the buyer). |
| Keywords: e-commerce, warranty, risk, misinforming, malfunctioning |
ISSN
1535-07-03
Unless otherwise indicated, this paper has undergone blind external review by three or more reviewers.
Types of Papers: A Best Paper, Regular Paper, Short Paper, Informal Paper,
Unrefereed Panel Paper
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