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Informing Science + IT Education Conference 2003 Proceedings
| Informing Science + IT Education Conference |
| Pori, Finland June 24-27, 2003 |
| The Client-informing Policy in E-commerce System |
| Janina Jakubczyc, Violetta Galant, and Maria Mach |
| Wroclaw University of Economics, Poland |
| Wroclaw University of Economics, Poland |
| Wroclaw University of Economics, Poland |
| Our proposal is to work out the client-informing policy that will guarantee success for e-commerce and provide |
| significant utility to the customers. This idea is motivated by a need to create a marketing tool that will include |
| marketing features that are not represented by currently existing supporting tools for e-commerce, e.g. different |
| kinds of recommender systems. They have only local character in the light of the whole e-commerce system. The |
| perspective of the client-informing policy links other features that affect e-commerce activities. We focus on the |
| task of determining the policy structure. |
| Keywords: e-commerce, management policy, informing policy |
ISSN
1535-07-03
Unless otherwise indicated, this paper has undergone blind external review by three or more reviewers.
Types of Papers: A Best Paper, Regular Paper, Short Paper, Informal Paper,
Unrefereed Panel Paper
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